The challenges of going green to the small and medium sized Enterprises in Kenya

Abstract

Proceedings of 2011 Kabarak Univeristy 1st annual International research conference. A Paper presented by Dr. Paul Katuse, a Lecturer at the Chandaria School of Business in USIU - AfricaIn the quest for a sustainable society, environmental leadership and green entrepreneurship have taken the fore front. Day by day going green has become the new environmental ethic. The literature on environmental protection and green values was reviewed with an aim of gaining useful insights for the green context. The scope for the investigation encompasses all forms of greening in a business, their internal motivation and external structural influences. The research paper will examine how Kenyan companies are likely to react with the world accelerating concern over climate change; because this is affecting industries more specifically their plans to meet the growing clamour for environmentally friendly products and services. The objectives of this research will be to assess the importance of environment conservation to companies and whether compliance to environmental policies influences competitiveness, to find out the force behind a company’s environment concern and adoption of green values and to find out if green values or going green can be used as a management tool. The ultimate purpose of this study was to collect data to assess the importance of environment conservation to companies and whether compliance to environmental policies influenced competitiveness. The research design used to be used will be descriptive in nature, which will describe the characteristics that relate to the subject population. Questionnaires will used. The research will provide an analysis of going green practices in Kenya, based on the assumption that most of the businesses do consider environment protection least in their priorities. Descriptive statistics will be used for the analysis.National Council for Science and Technolog