University of Piraeus. International Strategic Management Association
Abstract
The paper envisages aspects concerning identification of the competitive advantage
of a tourist destination from a double perspective: the critical contribution of the employees
and the ICT impact on promoting and selling the destination. Research methodology
includes „bottom to top” analysis of the mentioned indicators. Thus, results include the
eficientisation of tourist businesses and destinations due to both human element development
and ICT technologies. Two essential basis of the competitive advantage are isolated:
differentiation and cost advantage. ICT creates a series of new working types through new
applications and its use in management and distribution of key functions such as yield.peer-reviewe
