(print) xv, 213 p. ; 26 cmPreface xiii -- 1. Bias and News Programming 3 -- 2. Studying News Coverage of the 1972 Campaign 17 -- 3. How the Candidates Fared during the Campaign 47 -- 4. Issue Coverage during the Campaign 77 -- 5. Political Parties in the 1972 Campaign Coverage 111 -- 6. Alternative Techniques of Analysis : Ratings and Themes 145 -- 7. Specific Issues and Sources in News Coverage 165 -- 8. Campaign 1972 through the Eyes of Television News 187 -- Index 20
