Australia is one of the highest ranking countries in the world for use of information technology (IT), being third highest for IT investment among OECD (Organisation for Economic Co-operation and Development) countries, yet there are wide differences within Australia in IT use. Some Australian businesses are winning higher productivity gains from the use of IT than others. Why? How can other organisations do better? The lecture will show how above average gains have occurred in some leading firms and in industries such as the Wholesale Trade and Finance and Insurance. Case studies will show how some firms have reaped the benefits of IT investment. Environmental pre-conditions affecting the odds for success, including government policies and infrastructure will also be highlighted. The aim of the lecture is to show how all organisations can adapt the lessons learned in order to improve their own business's position in the competitive race