This study aims to develop a multimedia blog which is relevant to acquire the adroitness in connecting the concept for Biology Learning. The proficiency of understanding a concept is one of the intellectual proficiency in cognitive domain that can develop the students thinking skills and furthermore, it can be used for their daily problem solving activities. This qualitative research is done in SMA Negeri 3 Pontianak which is developed to fulfill its needs and learners characteristics and being researched based on the common phases of research development, which cover: research and initial data collecting, planning, validating, product revising, early trials, field trials and operational trials. Instructional design has been validated internally by learning experts, subject matter experts validate the learning aspects and materials, media experts validate and display aspects of programming. Based on the input from subject matter experts and media experts, the multimedia products have been revised and declared as proper for learning activities USAge. The trials result showed that the multimedia blog product is able to be used by students to make an independent self-learning that are easier, funnier, also can be done anytime or anywhere and mastery learning objective can be achieved
