The purpose of this paper is to describe the extent to which political consciousness may be found as a component of Black consciousness within a sampling of the Brazilian popular press, and to suggest some significance of that description for the political lives af[of] Afro-Brazilians. In the first section the paper identifies the popular press reviewed and examines the relationship between the popular press and the Afro-Brazilian population. Next, the relationship between Black consciousness and Black political consciousness is discussed, including the significance of that relationship for this paper. It examines the role of the cultural question in some detail. Thirdly, the paper sets forth its working definitions, including those of Black consciousness and Black political consciousness, among others. The paper illustrates how each of those definitions plays out in the general findings and reaches some conclusions on their significance