We report the observation of the optomechanical strain applied to thermal and
to quantum degenerate 87Rb atomic clouds when illuminated by an
intense, far detuned homogenous laser beam. In this regime the atomic cloud
acts as a lens which focuses the laser beam. As a back action, the atoms
experience a force opposite to the beam deflection, which depends on the atomic
cloud density profile. We experimentally demonstrate the basic features of this
force, distinguishing it from the well-established scattering and dipole
forces. The observed strain saturates, ultimately limiting the momentum impulse
that can be transferred to the atoms. This optomechanical force may effectively
induce inter-particle interactions, which can be optically tuned