We study the evolution of long-lived controversial debates as manifested on
Twitter from 2011 to 2016. Specifically, we explore how the structure of
interactions and content of discussion varies with the level of collective
attention, as evidenced by the number of users discussing a topic. Spikes in
the volume of users typically correspond to external events that increase the
public attention on the topic -- as, for instance, discussions about `gun
control' often erupt after a mass shooting.
This work is the first to study the dynamic evolution of polarized online
debates at such scale. By employing a wide array of network and content
analysis measures, we find consistent evidence that increased collective
attention is associated with increased network polarization and network
concentration within each side of the debate; and overall more uniform lexicon
usage across all users.Comment: accepted at ACM WebScience 201