Finding images matching a userโs intention has been largely basedon matching a representation of the userโs information needs withan existing collection of images. For example, using an exampleimage or a written query to express the information need and re-trieving images that share similarities with the query or exampleimage. However, such an approach is limited to retrieving onlyimages that already exist in the underlying collection. Here, wepresent a methodology for generating images matching the userintention instead of retrieving them. The methodology utilizes arelevance feedback loop between a user and generative adversarialneural networks (GANs). GANs can generate novel photorealisticimages which are initially not present in the underlying collection,but generated in response to user feedback. We report experiments(N=29) where participants generate images using four differentdomains and various search goals with textual and image targets.The results show that the generated images match the tasks andoutperform images selected as baselines from a fixed image col-lection. Our results demonstrate that generating new informationcan be more useful for users than retrieving it from a collection ofexisting information.Peer reviewe