The CLOUDMAP Team -- Collaboration Leading Operational UAS Development for Meteorology and Atmospheric Physics. An EPSCOR grant funded by NSF
Responsible Innovation & Trust
Public Perception Studies to Date
Some Major Findings • You can call a drone whatever you want without changing people’s support • Purpose matters • Trust matters…
And More Findings • Sensemaking through pop culture, lack of knowledge, questioning, and purpose. • Hopes for societal benefits such as research technology and improved public safety (reduced risk, better forecasting). • Concerns for privacy, public & airspace safety, and pollution. • Recommendations for collaborative regulation creation for safety and security, as well as privacy.
Next Steps • Studies 1&2: Wave 3 ▫ MTurk and representative sample • Study 3  Study 4 ▫ Representative sample survey experiment ▫ Varying: Purpose, actor, rural/urban ▫ Examining: Support, trust ▫ Moderation by: Knowledg

Detweiler, Carrick

Houston, Adam L.

PytlikZillig, Lisa M.

Walther, Janell C

English

DigitalCommons@University of Nebraska

University of Nebraska - LincolnDigitalCommons@University of Nebraska - LincolnSciComm 2016 - Lincoln, Nebraska, September23-24, 2016 SciComm - Effective Science Communication9-24-2016Public Perceptions of Drones Used for Weather-Related PurposesLisa M. PytlikZilligUniversity of Nebraska Public Policy Center, lpytlikz@nebraska.eduJanell C. WaltherUniversity of Nebraska-Lincoln, jwalther2@nebraska.eduCarrick DetweilerUniversity of Nebraska–Lincoln, cdetweiler2@unl.eduAdam L. HoustonUniversity of Nebraska—Lincoln, ahouston2@unl.eduFollow this and additional works at: http://digitalcommons.unl.edu/scicomm2016Part of the Life Sciences Commons, Medicine and Health Sciences Commons, OtherCommunication Commons, and the Science and Technology Studies CommonsThis Presentation is brought to you for free and open access by the SciComm - Effective Science Communication at DigitalCommons@University ofNebraska - Lincoln. It has been accepted for inclusion in SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016 by an authorized administrator ofDigitalCommons@University of Nebraska - Lincoln.PytlikZillig, Lisa M.; Walther, Janell C.; Detweiler, Carrick; and Houston, Adam L., "Public Perceptions of Drones Used for Weather-Related Purposes" (2016). SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016. 18.http://digitalcommons.unl.edu/scicomm2016/18Public Perceptions of Drones Used for Weather-Related PurposesLisa M. PytlikZillig, NU Public Policy CenterJanell Walther, NU Public Policy CenterCarrick Detweiler, Computer Science and EngineeringAdam Houston, Earth & Atomospheric SciencesUniversity of Nebraska-LincolnPresented at SciComm, 9/24/2016, in Lincoln, NebraskaThe CLOUD-MAP TeamCollaboration Leading Operational UAS DevelopmentforMeteorology and Atmospheric PhysicsAn EPSCOR grant funded by NSFResponsible Innovation & TrustPublic Perception Studies to Date• Studies 1 & 2• Study 1: N = 576, 84% white, 52% male, M age = 36• Study 2: N = 301, 87% white, 45% male, M age = 37• Manipulated Variables:▫ Terms used (UAS, UAV, drone, aerial robot)▫ Purposes (environmental, security, economic)▫ Autonomy (full, partial, none)▫ Actors (public, private) ▫ Message framing (approach/promotion, avoid/prevention)• Study 3• Mixed Methods: ▫ Quantitative survey▫ Qualitative focus groups• Partipants▫ Survey N = 159, from 36 states plus the District of Columbia▫ 8 Focus groups, n = 30 (subsample of survey respondents)▫ Overall: 64% female, age 19-72 (Mean = 41, SD = 12)▫ 39% reported considering themselves a Democrat, 35% Independent, and 27% RepublicanInvolved more than 800 U.S. respondentsIn 2 waves of MTurk surveysWhich varied:• Communication factors (term, framing)• Dr ne factors ( utonomy• Use factors (purpose and user)Involv d about 150 U.S. respond ntsIn surveys & focus groupsWhich varied:• Purpose (weather, other)And Assessed:• upport• Trust in UAS, user, egulation• Reasons for viewsSome Major Findings• You can call a drone whatever you want without changing people’s support▫ UAS, UAV, aerial robot, drone• Support does not seem to vary by characteristics ▫ Autonomy and other• Framing matters, for now ▫ Say it is to avoid harm, not to approach benefitsIt doesn’t matter what they look like…http://www.marketwatch.com/story/surprising-drone-study-shows-how-people-really-feel-about-drones-2015-11-11• Purpose matters ▫ And interacts with time, political leanings, and actor using the drone… • Trust matters…▫ People currently are rather “forgiving” and allow “trust brokerage” processes to operateAnd More Findings• Sensemaking through pop culture, lack of knowledge, questioning, and purpose. • Hopes for societal benefits such as research technology and improved public safety (reduced risk, better forecasting). • Concerns for privacy, public & airspace safety, and pollution.• Recommendations for collaborative regulation creation for safety and security, as well as privacy. Next Steps• Studies 1&2: Wave 3 ▫ MTurk and representative sample• Study 3  Study 4▫ Representative sample survey experiment▫ Varying: Purpose, actor, rural/urban▫ Examining: Support, trust▫ Moderation by: KnowledgeTHANK You!Questions? lpytlikz@nebraska.eduThis work was supported by the National Science Foundation (IIS-1527919)

Public Perceptions of Drones Used
for Weather-Related Purposes

UNL | Libraries

University of Nebraska - Lincoln
DigitalCommons@University of Nebraska - Lincoln
SciComm 2016 - Lincoln, Nebraska, September
23-24, 2016 SciComm - Effective Science Communication
9-24-2016
Public Perceptions of Drones Used for Weather-
Related Purposes
Lisa M. PytlikZillig
University of Nebraska Public Policy Center, lpytlikz@nebraska.edu
Janell C. Walther
University of Nebraska-Lincoln, jwalther2@nebraska.edu
Carrick Detweiler
University of Nebraska–Lincoln, cdetweiler2@unl.edu
Adam L. Houston
University of Nebraska—Lincoln, ahouston2@unl.edu
Follow this and additional works at: http://digitalcommons.unl.edu/scicomm2016
Part of the Life Sciences Commons, Medicine and Health Sciences Commons, Other
Communication Commons, and the Science and Technology Studies Commons
This Presentation is brought to you for free and open access by the SciComm - Effective Science Communication at DigitalCommons@University of
Nebraska - Lincoln. It has been accepted for inclusion in SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016 by an authorized administrator of
DigitalCommons@University of Nebraska - Lincoln.
PytlikZillig, Lisa M.; Walther, Janell C.; Detweiler, Carrick; and Houston, Adam L., "Public Perceptions of Drones Used for Weather-
Related Purposes" (2016). SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016. 18.
http://digitalcommons.unl.edu/scicomm2016/18
Public Perceptions of Drones Used 
for Weather-Related Purposes
Lisa M. PytlikZillig, NU Public Policy Center
Janell Walther, NU Public Policy Center
Carrick Detweiler, Computer Science and Engineering
Adam Houston, Earth & Atomospheric Sciences
University of Nebraska-Lincoln
Presented at SciComm, 9/24/2016, in Lincoln, Nebraska
The 
CLOUD-
MAP Team
Collaboration Leading Operational 
UAS Development
for
Meteorology and Atmospheric Physics
An EPSCOR grant 
funded by NSF


Responsible Innovation & Trust
Public Perception Studies to Date
• Studies 1 & 2
• Study 1: N = 576, 84% white, 52% 
male, M age = 36
• Study 2: N = 301, 87% white, 45% 
male, M age = 37
• Manipulated Variables:
▫ Terms used (UAS, UAV, drone, 
aerial robot)
▫ Purposes (environmental, security, 
economic)
▫ Autonomy (full, partial, none)
▫ Actors (public, private) 
▫ Message framing 
(approach/promotion, 
avoid/prevention)
• Study 3
• Mixed Methods: 
▫ Quantitative survey
▫ Qualitative focus groups
• Partipants
▫ Survey N = 159, from 36 states plus 
the District of Columbia
▫ 8 Focus groups, n = 30 (subsample 
of survey respondents)
▫ Overall: 64% female, age 19-72 
(Mean = 41, SD = 12)
▫ 39% reported considering 
themselves a Democrat, 35% 
Independent, and 27% Republican
Involved more than 800 U.S. 
respondents
In 2 waves of MTurk surveys
Which varied:
• Communication factors (term, 
framing)
• Dr ne factors ( utonomy
• Use factors (purpose and user)
Involv d about 150 U.S. 
respond nts
In surveys & focus groups
Which varied:
• Purpose (weather, other)
And Assessed:
• upport
• Trust in UAS, user, egulation
• Reasons for views
Some Major 
Findings
• You can call a drone whatever 
you want without changing 
people’s support
▫ UAS, UAV, aerial robot, 
drone
• Support does not seem to vary 
by characteristics 
▫ Autonomy and other
• Framing matters, for now 
▫ Say it is to avoid harm, not to 
approach benefits
It doesn’t matter what they 
look like…
http://www.marketwatch.com/story/surprising-drone-study-shows-how-people-really-feel-
about-drones-2015-11-11
• Purpose matters 
▫ And interacts with time, 
political leanings, and actor 
using the drone… 
• Trust matters…
▫ People currently are rather 
“forgiving” and allow “trust 
brokerage” processes to 
operate
And More Findings
• Sensemaking through pop 
culture, lack of knowledge, 
questioning, and purpose. 
• Hopes for societal benefits such 
as research technology and 
improved public safety (reduced 
risk, better forecasting). 
• Concerns for privacy, public & 
airspace safety, and pollution.
• Recommendations for 
collaborative regulation creation 
for safety and security, as well as 
privacy. 
Next Steps
• Studies 1&2: Wave 3 
▫ MTurk and representative sample
• Study 3  Study 4
▫ Representative sample survey experiment
▫ Varying: Purpose, actor, rural/urban
▫ Examining: Support, trust
▫ Moderation by: Knowledge
THANK You!
Questions? 
lpytlikz@nebraska.edu
This work was supported by the National Science Foundation 
(IIS-1527919)


https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1017&context=scicomm2016

Public Perceptions of Drones Used for Weather-Related Purposes

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