Authors conducted a comparison of two models of evaluation results of business: accounting model based on traditional, with regards to financial accounting, concept of the equity and the result of it usage; financial model, which is formed in accordance with the principles of corporate finance. The necessity of using the latter for making effective management decisions and successful implementation of the concept of value-based management in domestic enterprises was covered. Authors suggested an evaluation procedure of market premiums for individual risk as part of the accrual method based on the following groups: management, quality management; size of the enterprise; the structure of financing sources; diversification based on commodity, territory and clientele; levels of profitability and predictability; other factors
