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The Scholars Cooperative: A New Marketing Approach For Our Scholarly Communications Initiatives

Abstract

Wayne State University librarians have been working towards identifying and rebranding our suite of scholarly communications and publishing services, now called The Scholars Cooperative. The Scholars Cooperative aids, educates and empowers the campus community to advance the creation, distribution and preservation of scholarship beyond traditional academic publishing models. We will share the cooperatives’ vision, planning process, organizational structure, and services offered

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