This paper aims to challenge the current thinking in IT for the 'Big Data' question, proposing - almost verbatim, with no formulas - a program aiming to construct an innovative methodology to perform data analytics in a way that returns an automaton as a recognizer of the data language: a Field Theory of Data. We suggest to build, directly out of probing data space, a theoretical framework enabling us to extract the manifold hidden relations (patterns) that exist among data, as correlations depending on the semantics generated by the mining context. The program, that is grounded in the recent innovative ways of integrating data into a topological setting, proposes the realization of a Topological Field Theory of Data, transferring and generalizing to the space of data notions inspired by physical (topological) field theories and harnesses the theory of formal languages to define the potential semantics necessary to understand the emerging patterns