Kalinichenko, E.

Palekhova, L.L.

English

Palekhova, L. L.

eLibrary National Mining University

Kalinichenko E.L.L. Palekhova, research supervisorNational Mining UniversityLOGISTICS IN MARKETINGWhat Is Logistics? Logistics can be classified as an enterprise planningframework for material management, information, service and capital flows.Logistics when seen in the context of the modern day prevalent work environmentalso includes information that is are essential for efficient working of theorganization.Logistics has evolved as a common and well-known business concept becauseof the ever increasing complexities of modern day business. The primary goal oflogistics is to effectively manage the project life cycles and resultant efficiency.This has greatly evolved with a logistics manager's role in efficiently designing theproducts of the company keeping in view the principle of efficient system ofsupply chain management.Logistics is a mixture of several professional disciplines, such as: 1.Planning 2. Controlling 3. Directing 4. Coordination 5. Forecasting 6.Warehousing and transportation 7. Facility location 8. Inventory management.Marketing Logistics. Logistic managers are given the task of marketinglogistics as well as communicating logistics with a purpose of positioning logisticsin the present competitive environment. The cut-throat competition so commonlyassociated with many current organizations has caused most businesses all over theworld to remain proactive and any organization which ignores the importance oflogistics has to blame itself. The entire purpose of logistics is defined when thelogistics managers start to take marketing initiatives.Logistics and marketing management are concerned with the effective flowof products and services in the economy and pertain to the distribution of bothconsumer and industrial goods. Marketing is considered to be a vital part of aneconomy and there is a need for an efficient marketing system which can ensurethat all marketing activities are carried out in accordance with the predefined goalsof the business.A developed economy or an economy which is expanding its horizons for itsoverall development requires the integration of both logistics and marketing. Thisgreatly influences the facilitation of the concepts of logistics and marketing. Thereis interplay between flow-oriented logistics and the market-oriented concept ofmarketing. Thus, the manufacturer of a product is benefited in such a way that he isenabled to increase the informational and material properties of the product asevaluated by the end-consumer. This integration also helps in stimulating theemergence of marketing logistics within the logistics structure to provide thecustomer with a wide range of options.Proper Logistics Transport. In the current scenario of serious competition inthe global business environment, an effective and efficient logistical system is amust for providing and delivering quality products to the point of destination. Theorganization must be vigilant enough to eliminate any inefficiencies and improvetheir operational performance on a regular basis. Any organization, whether big orsmall, can benefit from a proper logistics transport system.What are the available ways of acquiring transportation? There are threepossible ways of acquiring transportation, namely: 1. Purchase the vehicles fortransportation. 2. Lease or hire the vehicles. 3. Use a distributor or a couriercompany for movement of goods.Logistics involve all steps in the process of providing and delivering rawmaterials, semi-finished and finished goods from the origin to the destination.How can effective transportation and logistics system help your business? An effectivelogistics system is likely to benefit the prospects of the company. This may lead to costsavings, enhanced efficiency and reduction in the levels of inventory on hand.

LOGISTICS IN MARKETING

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LOGISTICS IN MARKETING

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