The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone
used as innovation.In the technological advancement smartphone is best communication tool and playing
significant role in the society. In this study researcher identified some factor that influence the consumer buying behavior and consumer always buy new product through focusing all these factors.Data were
collected from 250 respondents through self administered questionnaires and SmartPLS 2.0 M3 was used to analyze the data
