We investigate the phenomenology of a model based on the SU(3)cβΓSU(3)LβΓU(1)Xβ gauge theory, the so-called 331 model. In particular, we
focus on the Higgs sector of the model which is composed of three SU(3)Lβ
triplet Higgs fields, and this corresponds to the minimal form to realize
phenomenologically acceptable scenario. After the spontaneous symmetry breaking
SU(3)LβΓU(1)XββSU(2)LβΓU(1)Yβ, our Higgs sector effectively
becomes that with two SU(2)Lβ doublet scalar fields, in which the first and
the second generation quarks couple to the different Higgs doublet from that
couples to the third generation quarks. This structure causes the flavour
changing neutral current mediated by Higgs bosons at the tree level. By taking
an alignment limit of the mass matrix for the CP-even Higgs bosons, which is
naturally realized in the case with the breaking scale of SU(3)LβΓU(1)Xβ to be much larger than that of SU(2)LβΓU(1)Yβ, we can avoid
current constraints from flavour experiments such as the B0-BΛ0
mixing even for the Higgs bosons masses being O(100) GeV. In this
allowed parameter space, we clarify that a characteristic deviation in quark
Yukawa couplings of the standard model-like Higgs boson is predicted, which has
a different pattern from that seen in two Higgs doublet models with a
softly-broken Z2β symmetry. We also find that the flavour violating decay
modes of the extra Higgs boson, e.g., H/Aβtc and HΒ±βts can be
dominant, and they yield the important signature to distinguish our model from
the two Higgs doublet models.Comment: 35 pages, 23 figure