We present a general method for identifying the pre-main-sequence population of any star-forming region, unbiased with respect to the presence or absence of disks, in contrast to samples selected primarily via their mid-infrared emission from Spitzer surveys. We have applied this technique to a new, deep, wide-field, near-infrared imaging survey of the ρ Ophiuchi cloud core to search for candidate low-mass members. In conjunction with published Spitzer IRAC photometry and least-squares fits of model spectra (COND, DUSTY, NextGen, and blackbody) to the observed spectral energy distributions, we have identified 948 candidate cloud members within our 90% completeness limits of J = 20.0, H = 20.0, and Ks = 18.50. This population represents a factor of ~3 increase in the number of known young stellar objects in the ρ Ophiuchi cloud. A large fraction of the candidate cluster members (81% ± 3%) exhibit infrared excess emission consistent with the presence of disks, thus strengthening the possibility of their being bona fide cloud members. Spectroscopic follow-up will confirm the nature of individual objects, better constrain their parameters, and allow an initial mass function to be derived