Between the ubiquitous TOMS Shoes and Gap’s RED campaign, the idea of “feel good fashion” isn’t new, and yet many still say there’s no better way to be stylish and green than to have a WeWood watch on your wrist

Gamm, Alison

Jorgensen, Amanda

Leavell, Hannah

Tupper, Stephanie

Between the ubiquitous TOMS Shoes and Gap’s RED campaign, the idea of “feel good fashion” isn’t new, and yet many still say there’s no better way to be stylish and green than to have a WeWood watch on your wrist.</p

Digital Repository @ Iowa State University (ISU)

REVIVAL MAGAZINE | F/W 11-12 7Visit the WeWood facebook page, they give away a watch on Wednesdays! Their website is http://we-wood.us/WEWOODBetween the ubiquitous TOMS Shoes and Gap’s RED cam-paign, the idea of “feel good fashion” isn’t new, and yet many still say there’s no better way to be stylish and green than to have a WeWood watch on your wrist. WeWood was founded in Florence, Italy in 2010 and has since moved its headquarters to southern California. The company focuses on being eco-friendly and sustainable with their products and pro-cesses. Each WeWood watch is made of all natural wood and is hy-poallergenic. Because each watch is made from a different piece of wood, you are guaranteed to have a timepiece that is unique in both material and color. WeWood provides seven color options in styles that work for both men and women, and each piece is adjustable to fit a wide variety of wrist sizes. In addition to using all natural materials, WeWood is partners with American Forests, the oldest non-profit conservation organization in the United States. The company plants trees around the world in an effort to restore natural landscapes that have been destroyed. Each WeWood purchase helps in that effort; one tree is planted for every watch sold. With watches available at stores like Nordstrom and retailing at around $120, a WeWood watch is a reasonable investment piece that you can feel good about every second of the day. HANNAH LEAVELL AND AMANDA JORGENSENDESIGN: STEPHANIE TUPPERPHOTO: ALISON GAMM

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WeWood

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WeWood

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Digital Repository @ Iowa State University (ISU)