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Ideal Versus Actual Number of Sales Calls: An Application of Disconfirmation Theory
Authors
Brian N. Rutherford
G. Alexander Hamwi
Hiram C. Barksdale
Julie T. Johnson
Publication date
1 September 2013
Publisher
Informa UK Limited
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info:doi/10.2753%2Fpss0885-313...
Last time updated on 29/04/2021
