This paper explores how union leadership has developed over the last 20 years. While other studies have focused on the careers of top leaders or new recruits, we examine the careers of rising leaders over time. Finding that demographics is not enough to account for their career paths, we attend to the ways these leaders articulate their motivations, goals, and means of achieving them—what we call their “projects.” Projects—and how they change over time—help us explain not only why they joined unions, but why some stayed and others left