We provide steps towards analysis of rational behaviors of innovators acting on a market of a technological product. The situation when a technological leader competes with a large number of identical followers is in the focus. The process of development of new generations of the product is treated as a Poisson-type cyclic stochastic process. The technology spillovers effect acts as a driving force of the technological progress. We obtain an analytic characterization of optimal leaders R&D and manufacturing investment policies. Numerical simulations and economic interpretations are presented as well
