Newspapers are becoming a significant user of systems. This has changed the strategy, investment and personnel structure of Finnish newspaper production plants already during the 1970's National joint efforts and firm policies are reviewed. The reasons for this development are analyzed. At the same time as systems are implemented improvements have been obtained in work flow, productivity and economy. There are also problems as many newspapers cannot follow the accelerating technology transfer. In the most successful cases the firms change from passive buyers to active systems development and planning units which both create and transfer new technology. Newspaper systems are highly individual and require an essential software tailoring. On the other hand graphic mass communication -- such as newspaper -- gets new alternative and competing forms. Newspapers as many other institutions are interested in developing advertising and electronic media such as cable-TV, pay-TV, videotex and video recordings
