Previous researchers have conducted preference assessment studies using different types of stimuli (e.g., edibles, tangibles, music) to identify reinforcers for individuals with disabilities. This study investigates the ability of paired-stimulus preference assessment techniques to assess the potential reinforcing effectiveness of iPad applications (apps) on the academic behavior of preschoolers with autism. This study yielded a preference hierarchy for each participant among the iPad apps. Participants’ responding increased upon implementation of the low-preferred app. When accessing the high-preferred app as reinforcement, participants generally engaged in a higher rate of responding. These results show that a paired-stimulus preference assessment can be used to rank preference of iPad apps, and therefore identify which apps are high-preferred and low-preferred. Findings also add to the research in showing that high-preferred stimuli are more effective because they increase rates of responding. This study provides many possibilities for conducting future research involving preference of technological stimuli