The paper lays down a strategy consisting of Innovation, Internalisation of Externalities, and
Integration – called Triple I. ‘Innovation’ is seen along value chain management in a systems
perspective, driven by competition and participation of stakeholders. ‘Internalisation’ refers to
endogenous efforts by industry to assess externalities and to foster knowledge generation that
leads to benefits for both business and society. ‘Integration’ highlights the role business and
its various forms of cooperation might play in policy integration within Europe and beyond.
Looking forward towards measures to be taken, the paper explores some frontiers for a
partnership between public and private sector: i) Increasing resource productivity, lowering
material cost, ii) Energy integration with Southeast Europe and Northern Africa, iii) Urban
mobility services and public transport, iv) Tradable emission permits beyond Europe. Finally,
some conclusions from the perspective of the College of Europe are drawn