The Higgs mechanism may be a quantum phenomenon, i.e., a Coleman-Weinberg
potential generated by the explicit breaking of scale symmetry in Feynman
loops. We review the relationship of scale symmetry, trace anomalies, and
emphasize the role of the renormalization group in determining Coleman-
Weinberg potentials. We propose a simple phenomenological model with "maximal
visibility" at the LHC containing a "dormant" Higgs doublet (no VEV, coupled to
standard model gauge interactions SU(2)×U(1)) with a mass of ∼380
GeV. We discuss the LHC phenomenology and UV challenges of such a model. We
also give a schematic model in which new heavy fermions, with masses ∼230
GeV, can drive a Coleman-Weinberg potential at two-loops. The role of the
"improved stress tensor" is emphasized, and we propose a non-gravitational
term, analogous to the θ-term in QCD, which generates it from a scalar
action.Comment: 19 pages, 7 figures; v2 adds references and fixes typographical
error