Thriving Amidst Geopolitical Turmoil: Strategies for Trading Organizations to Sustain Competitiveness - Aqualitative study on how a trading company successfully adapts to the future and remains competitive in a changing market environment.

Abstract

Msc in Innovation and Industrial ManagementBackground and problem: International trading organizations face significant challenges in adapting to the constantly changing global business landscape. This study aims to explore how these organizations navigate these challenges and capitalize on opportunities for competitiveness and relevance. By examining practical strategies and capabilities, the research seeks to shed light on how trading companies effectively manage complexities in a dynamic market environment, bridging theory with real-world practices. Research aim: This thesis central inquiry revolves around understanding how the trading industry navigates challenges and opportunities arising from an uncertain business climate influenced by geopolitical events. Research question: To achieve the research aim, the guiding research questions to this study are: How do international trading companies adapt to a rapidly changing market environment, considering geopolitical impacts? And the sub-question, What strategies and methods are used to ensure relevance in the highly competitive market? To achieve this goal, the study is structured around three main perspectives: Past, Present, and Future. Trough this, the study strives to create an understanding of how change is managed through thus perspectives and thus how competitiveness and relevance can be established. Research design: The research question was studied using a qualitative approach influenced by interpretive epistemology, aligning with the exploratory nature of the study. Semi-structured interviews were conducted to delve into participants' perceptions and opinions. The in-depth information gathered from the semi-structured interviews is then compared against a carefully selected analytical framework to foster understanding and address the research question. Discussion and conclusion: The study highlights the importance of organizational adaptability and competitiveness in the dynamic international trading industry. It emphasizes the significance of corporate foresight and proactive risk management strategies for success. Furthermore, the findings underscore the crucial role of dynamic capabilities and resilient relationships in navigating market complexities and capitalizing on opportunities in a volatile global environment