This Case Study aims to introduce the potential acquisition proposed by Salesforce to
Slack. To conclude on this matter, an introduction to the technology sector will be presented,
followed by a detailed overview of Salesforce and Slack, positioned in the second quarter of
2021, before the acquisition took place. To better understand the several impacts of the deal,
the teaching notes will produce various analyses of the macro and microenvironments,
including an external and internal analysis of both companies, in a pre-acquisition moment, and
several Mergers & Acquisitions standards will be developed to analyze the deal, post acquisition
