This paper introduces an analysis of the nature, content, and dynamics of the reactive network interaction between the local authorities and the population of the city of Novokuznetsk during the urban transport reform of 2020–2022. The study involved Internet comments in regional social media, e.g., news sites, local government publics, and social networks. The semantic and comparative analysis made it possible to describe the inherent traits of the reactive socio-political interaction, i.e., relevance, speed of information exchange, appraisal, emotional attitude, social identity, etc