This type of qualitative Research approach through Phenomenology, so who became the research results is that
the midst of efforts undertaken by the Government of Indonesia is by moving the real sector through Small Medium
Enterprises sector. Some policies regarding this sector,such as KUR (business credit the people) and the PNPM (National
Community Empowerment Program). Strategic efforts that could be undertaken in the framework of empowerment of
Small Medium Enterprises among others, first, creating a climate that is conducive to the development of Small Medium
Enterprises include regulation and protection efforts. Both create a system guarantee for micro. The third provides
technical assistance in the form of mentoring and assistance managerial. Fourth enlarges access of financial institution