PANDORA'S FABULOUS DIGITAL PR STRATEGY

Abstract

This article is about the marketing PR strategy of Pandora. The popularity of charms and bracelets in the jewelry world has significantly expanded the market, with a corresponding rise in global brands such as Pandora. Pandora is one of the most successful jewelry brands in the world today. Pandora's mission is to offer every woman a selection of contemporary, high quality, handcrafted jewelry at affordable prices