Pengaruh Kualitas Pelayanan Food And Beverage Service terhadap Kepuasan Pelanggan Hotel Grand Dafam Rohan Syariah

Abstract

The Effect of Food Service Quality and Beverage Service on Customer Satisfaction of the Grand Dafam Rohan Syariah Hotel     The purpose of this study is to determine the effect of the dimensions of reliability, responsiveness, assurance, empathy, and tangibles of Food and Beverage Service together on customer satisfaction at Grand Dafam Rohan Hotel Sharia, knowing the influence of the reliability and dimensions of the Food and Beverage Service on the customer satisfaction of the Grand Dafam Rohan Hotel, Sharia, knowing the effect of the responsiveness dimension of Food and Beverage Service on the customer satisfaction of the Grand Dafam Rohan Syariah Hotel, knowing the influence of the assurance dimension (assurance) Food and Beverage Service on the customer satisfaction of the Grand Dafam Rohan Syariah Hotel, knowing the influence of the dimensions of empathy (emphaty) Food and Beverage Service on the customer satisfaction of the Grand Dafam Rohan Syariah Hotel, and knowing the influence of the dimensions of empathy (emphaty) Food and Beverage Service on the satisfaction of Grand Hotel customers Dafam Rohan Syariah. This type of research is quantitative descriptive. In this study, the samples taken were some customers of Grand Dafam Rohan Syariah Hotel. In this study the number of samples taken 100 people. The sampling method in this study was purposive sampling. The method of data analysis uses descriptive analysis and multiple linear regression analysis. Linear Regression analysis results show that Reliability (Reliability), Responsiveness (Responsiveness), Assurance (Empowerment), Empathy (Emphaty), and Physical Evidence (Tangibles) affect jointly on Customer Satisfaction of the Grand Dafam Rohan Syariah Hotel (probability value (sig.) F-count (0,000) <Level of Significant (0.05)) and Reliability, Responsiveness, Assurance, Empathy, and Physical Evidence (Tangibles) partially influence on the Customer Satisfaction of the Grand Dafam Rohan Syariah Hotel (probability value (sig.) t-count (0,000) <Level of Significant (0.05)). The conclusion that Reliability, Responsiveness, Assurance, Empathy, and Physical Proof (Tangibles) influences both jointly and partially on the Customer Satisfaction of the Grand Dafam Rohan Syariah Hotel. This can be interpreted, if Reliability (Reliability), Responsiveness (Responsiveness), Assurance (Empowerment), Empathy (Emphaty), and Physical Evidence (Tangibles) increases together or partially, then the Customer Satisfaction of the Grand Dafam Rohan Syariah Hotel increased.   &nbsp