Real networks are complex dynamical systems, evolving over time with the
addition and deletion of nodes and links. Currently, there exists no principled
mathematical theory for their dynamics -- a grand-challenge open problem in
complex networks. Here, we show that the popularity and similarity trajectories
of nodes in hyperbolic embeddings of different real networks manifest universal
self-similar properties with typical Hurst exponents H≪0.5. This means
that the trajectories are anti-persistent or 'mean-reverting' with short-term
memory, and they can be adequately captured by a fractional Brownian motion
process. The observed behavior can be qualitatively reproduced in synthetic
networks that possess a latent geometric space, but not in networks that lack
such space, suggesting that the observed subdiffusive dynamics are inherently
linked to the hidden geometry of real networks. These results set the
foundations for rigorous mathematical machinery for describing and predicting
real network dynamics