A model of cooperation between Art & Business

Abstract

The article will examine the framework of reference within which art-business collaborations have developed in recent years and will attempt to trace the elements useful for the construction of a reference method for an art-based collaboration model that, starting from theoretical and empirical research, allows the innovative contents of the primary arts to be replicated in their collaboration with traditional industries. Based on the qualitative analysis of more than 25 case studies of interaction between companies and artists, the paper aims to define the interactions and processes that are activated when an artist enters the corporate sphere to join a shared project. The main results and effects that artistic interventions can have on the internal and external structure of organisations and on the processes of artistic creation will be outlined