The growing popularity of the high-end mobile computing devices – smartphones, tablets, notebooks and more – equipped with high-speed network access, enables the mobile user to watch multimedia content from any source on any screen, at any time, while on the move or stationary. In this context, the network operators must ensure smooth video streaming with the lowest service delay, jitter, and packet loss. This paper proposes a resource efficient Device-Oriented Adaptive Multimedia Scheme (DOAS) built on top of the downlink scheduler in LTE-Advanced systems. DOAS bases its adaptation decision on the end-user device display resolution information and Quality of Service (QoS). DOAS is implemented on top of the Proportional Fair (PF) and the well-known Modified Largest Weighted Delay First (M-LWDF) scheduling algorithms within the 3GPP LTE/LTE-Advanced system. The performance of the proposed adaptive multimedia scheme was analyzed and compared against a non-adaptive solution in terms of throughput, packet loss and PSNR