This article discusses character education through hybrid learning based on local wisdom to develop students' potential. The concept of character education today should not only focus on universal normative values, but also need to accommodate local wisdom that exists in the student's social environment. Hybrid learning is a learning approach that combines face-to-face classes with online learning. This learning is the right alternative in the effort to develop students' potential, because it can provide opportunities for students to learn independently, optimize the use of information and communication technology, and can build children's character growth. This research found that hybrid learning based on local wisdom can help students in developing their character, such as self-confidence, work ethic, and creativity. The results of this study are expected to contribute and guide educators to enrich learning methods and integrate local wisdom in character learning
