The purpose of this study is to understand the decision-making process athletic directors use when allocating funds within an athletic department. The research is intended to identify the decision-making process athletic directors use when dealing with finances in their department. Athletic directors have a large role in an athletic department and are the driving force for their institution’s athletics, especially regarding the finances related to athletics. Using a qualitative research method using interviews, surveys, and document review, themes of budgeting plans, fundraising, and benchmark analysis emerged
