Tesla, Inc (Tesla, for short) was experiencing one of the most challenging periods in its entire 20-year history. The stock (TSLA) fell off a cliff, having lost approximately 69% of its year-to-date value on the 30th of December 2022. Despite the effort from CEO Elon Musk and the whole company, Tesla missed its targets, selling fewer cars than expected in 2022. Tesla and CEO Elon Musk must urgently re-consider its marketing strategy to meet its long-term target of delivering 20 million cars annually by 2030
