Zeiske, Nadja

One way to mitigate climate change is for people to make more sustainable food choices. For example, people could reduce their meat consumption or consume vegan and vegetarian meat-alternatives. A key question to address here is which factors are important in explaining and encouraging sustainable food consumption. This symposium will discuss which individual factors, such as values, beliefs and emotions, and which intervention characteristics, such as framing and labelling, might explain and promote sustainable food consumption. Matthew Feinberg will present his recent research on understanding the process of how eating meat becomes a moral issue. Michael Siegrist will discuss how consumers perceive the environmentally friendliness of various food products, and on which criteria they base their evaluations on. Nadja Zeiske will discuss to what extent people’s meat-lover self-identity and prior attitudes play a role in people’s evaluations of vegetarian meat-alternatives, and whether making the environmental consequences of meat consumption salient might be an effective tool in motivating behaviour change. Wokje Abrahamse will present the influence of people’s personal values and message framing on effectively communicating the climate impacts of meat consumption. Danny Taufik will discuss the effects of anticipated emotional benefits versus health and sustainability benefits on consumers’ intention to reduce meat consumption or eat meat-alternatives

Factors explaining and encouraging sustainable food consumption

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