Small farms that are numerous and diverse have been facing various challenges. There are only few studies examining critical factors that would promote success in their operations. This article uses survey data from Tennessee to address this issue. Analysis of the data shows the importance of the following for success: 1) production strategies based on diversification and cost control; 2) financial plans that keep debt low and good record keeping; and 3) marketing strategy aimed at achieving the highest possible profit. The results are expected to be useful for farmers, Extension personnel, policy makers, and groups working with small farmers
