With the rapid developed economy, China has changed from the worldʼsfactory to the market. The huge customer formed by the large populationis extremely attractive to any enterprise in the world, and same toJapanese companies. Japanese goods are very attractive in China becauseof their safety and quality. As a part of daily consumption, Japanese diethas appeal for health, safety and so on. As a result, the number of Japanesefood companies which sold in China is also on the rise. However, due to thelack of analysis of Chinaʼs consumption environment and purchasingactions, many Japanese catering companies have failed in Chinese market,and out.Food in China is not only a consumption, but a culture. Different agesand social backgrounds have different understanding, for food andconsumption concepts. Enterprises, by aiming at the people which areinterested in their own commodities to make relative price strategy isparticularly important.By the data of Chinese diet, this paper studies Chinese people whichhave enough desire to buy Japanese food or not, and their purchasingpower. After that, taking the specific operation of H company as anexample, To analyze the purchase of the population, what kind of planningand price strategy enterprise must be to have.Hope to play a reference role
