The thesis is created to discover potential ways of further improvement for International Business Management Master’s Degree Programme in Tampere University of Applied Science. The main objective was to find ways to increase Programme’s flexibility and enrich its study content in order to raise competitiveness on the global educational market.
The research has been held after the first year of Programme’s launching. The purpose of the thesis was to conduct qualitative research among first Programme’s graduates in order to analyze their vision on flexibility and topicality, based on their experience.
Primary data has been collected by in-depth interviews. Secondary data has been collected by studying methodological books, scientific articles, online magazines and reports, the Internet.
The analysis of data gathered has shown areas in educational methods that should be developed and topics that are beneficial to be covered in future. Trends, discussed in the outcome, will create students’ awareness of emerging changes in business and technological environment. Implementation of suggestions, outlined in three separate outcome chapters, can increase the quality of teaching and add value for further students
