The market of experiences promises business opportunities to service-based sectors. However, company managers miss procedures for strategic decision-making. This paper presents a practical procedure to help managers to move into the experience business in the hospitality sector.Alcantara Alcover, E.; Artacho Ramírez, MÁ.; Martínez Guillamón, N.; Campos Soriano, N. (2013). Purpose of stay and willingness to stay as dimensions to identify and evaluate hotel experiences. International Journal of Hospitality Management. 33:357-365. doi:10.1016/j.ijhm.2012.10.006S3573653
