In modern times where the market economy is penetrating human life widely and globally, tourism has also been developing assuming the existing market economy, and at the same time, the part of human life which has not been made into a market economy remains a significant part in tourism. This is supposed to be important characteristic of tourism.
Based on the institutional premise of the market economy and prior studies on tourism, I extracted elements such as empathy, natural environment, community, gift as a non-market economy area in tourism, then considered the theoretical background of these elements, and showed many cases how these elements are maintained in tourism. By focusing on non-market elements in tourism, I clarified new characteristic of tourism that cannot be captured by the idea of tourism like consuming in the market. I think that is the significance of studying tourism
