This article aims to analyze the financial feasibility of implementing a clonal conilon coffee crop in the State of Rondônia. For this, a research with quantitative procedures was carried out, having as a locus of research a property in the municipality of Nova Brasilândia D’Oeste, interior of the state of Rondônia (Brazil). Based on the assumption that investments are made to generate value for the investor, the expenses incurred and estimates of future expenses were measured, with two scenarios, the first with the presence of the plague (scale) and the second without the presence of the same. Therefore, it became possible to analyze the valuation methods through the projections of Net Present Value, Internal Rate of Return and Payback. With these results, an analysis of the financial viability of the crop in question was carried out, which demonstrated a significant expense in the first years for the small producer, having a return from the fifth year on, proving to be financially viable and advantageous
