NETWORK EFFECTS IN TECHNOLOGY ACCEPTANCE: LABORATORY EVIDENCE

Abstract

This research analyzes network effects in technology acceptance on the hypothesis that larger user network the more likely is technology acceptance. Still today, empirical measurement of network effects is challenging and there is a lack of experimental evidence, particularly in technology acceptance research. To overcome this limitation we reproduce set of technology acceptance processes in a laboratory experiment, controlling for the user network size to verify if it can affect the user perceptions. The experiments conducted confirm our working hypothesis showing a significant role of network effects on key user perceptions influencing technology acceptance