In the global description of eternal inflation, probabilities for vacua are
notoriously ambiguous. The local point of view is preferred by holography and
naturally picks out a simple probability measure. It is insensitive to large
expansion factors or lifetimes, and so resolves a recently noted paradox. Any
cosmological measure must be complemented with the probability for observers to
emerge in a given vacuum. In lieu of anthropic criteria, I propose to estimate
this by the entropy that can be produced in a local patch. This allows for
prior-free predictions.Comment: 5 pages, 3 figures. v4: published version, misprints corrected (mu ->
eta