Cider is a naturally fermented wine made from apple. For its unique characteristics, this beverage has remained in the european culture for centuries. Trying to maintain the tradition, we offer “ASTURIAL”. This product combines all the history, representing finesse and apple freshness.
This Thesis involves the necessary stages for the production of “Asturial”, a carbonated apple cider, as well as the viability of constructing a cider factory in Quito. This project began with a market study, which led to determining the demand in order to develop the product and its technological production.
The marketing study determined the niche of apparent market for the cider consumption. Because of the innovating characteristics of the product, a 10% of the demand was taken into account.
The product was evaluated by the niche in terms of sensory tests and consumer testing.
The process and suitable machinery for obtaining “Asturial”, was designed attending the final recipe and established demand. A HACCP study was created in order to maintain the product’s quality.
Also an economic study was created attending to the product’s demand and production. This study concluded that producing by rent is the best option in order to produce “Asturial”, and it shows the next financial indicators: NPV (255,943.44),IRR(78Acontinuacioˊnsepresentanlasetapasnecesariasparalaelaboracioˊnde“Asturial”,Sidracarbonatadademanzanaana,yunestudiodefactibilidadparalainstalacioˊndeunaplantaprocesadoraenlaciudaddeQuito.Esteproyectopartioˊdeunestudiodemercado,elcualdeterminoˊlaposibledemanda;estopermitioˊdesplegarlainformacioˊnnecesariaparaeldesarrollodelproductoyposteriormentelaingenierıˊafabrildelmismo.ApartirdelestudiodemercadodesarrolladoenlaciudaddeQuitoseestablecioˊelnichodemercadoparaelconsumodesidra.Ademaˊs,porlascaracterıˊsticasinnovadorasdelproducto,setomoˊencuentaun10Unavezdefinidalaformulacioˊndelproductoyteniendoclaralademanda,sedisen~oˊelprocesoparalaobtencioˊnde“Asturial”;deigualmanerasedeterminoˊlamateriaprimaoˊptimarequeridaylamaquinariaadecuada.Paramantenerlacalidaddelproducto,sedisen~oˊunplandeanaˊlisisdepuntoscrıˊticos(HACCP),considerandolosriesgosypeligrospotencialesparaelconsumidor.Elestudioeconoˊmicoserealizoˊatendiendoalademandadelproductoyalosrequerimientosdeproduccioˊndelmismo.Elestudiofinancierodeterminoˊquelaopcioˊnmaˊsrentableesmaquilar,conlossiguientesindicadoreseconoˊmicos:VAN(255,943.44) TIR (78%) ROI (2.92) y PRI (1.47)