2 research outputs found

    Marketing Strategies of Mobile Game Application Entrepreneurs

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    Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Successful strategies that entrepreneurs have used to overcome their mobile game application marketing challenges may be beneficial to other entrepreneurs. Based on Schumpeter\u27s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. The entrepreneurs responded to open-ended questions designed to determine how they successfully marketed their mobile game applications. Moustakas\u27s modified van Kaam method was used and included coding and organizing data into 5 primary themes that emerged from the analysis. The primary themes that emerged from the analysis were marketing challenges, social network influences, financing opportunities, innovative marketing approaches, and marketing strategies. The findings suggest that social media and networks are essential for marketing success, and mobile games should be innovative to ensure competitive advantages. The knowledge generated from this study may help mobile game entrepreneurs successfully market their mobile game applications and sustain their business. An increased number of businesses may lead to social change by helping to create jobs, thus reducing unemployment

    COLLABORATIVE RULE-BASED PROACTIVE SYSTEMS: MODEL, INFORMATION SHARING STRATEGY AND CASE STUDIES

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    The Proactive Computing paradigm provides us with a new way to make the multitude of computing systems, devices and sensors spread through our modern environment, work for/pro the human beings and be active on our behalf. In this paradigm, users are put on top of the interactive loop and the underlying IT systems are automated for performing even the most complex tasks in a more autonomous way. This dissertation focuses on providing further means, at both theoretical and applied levels, to design and implement Proactive Systems. It is shown how smart mobile, wearable and/or server applications can be developed with the proposed Rule-Based Middleware Model for computing pro-actively and for operating on multiple platforms. In order to represent and to reason about the information that the proactive system needs to know about its environment where it performs its computations, a new technique called Proactive Scenario is proposed. As an extension of its scope and properties, and for achieving global reasoning over inter-connected proactive systems, a new collaborative technique called Global Proactive Scenario is then proposed. Furthermore, to show their potential, three real world case studies of (collaborative) proactive systems have been explored for validating the proposed development methodology and its related technological framework in various domains like e-Learning, e-Business and e-Health. Results from these experiments con rm that software applications designed along the lines of the proposed rule-based proactive system model together with the concepts of local and global proactive scenarios, are capable of actively searching for the information they need, of automating tasks and procedures that do not require the user's input, of detecting various changes in their context and of taking measures to adapt to it for addressing the needs of the people which use these systems, and of performing collaboration and global reasoning over multiple proactive engines spread across different networks
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