The Portrayal and Representation of Ed Kemper in Mind Hunter

The research conducted within this textual analysis study examined the portrayal and representation of Edmund Kemper in the Netflix show, Mind Hunter. Serial killers and their crimes have become a popular genre of media. This is a crucial topic to study because as the genre grows, misconceptions among serial killers may become more popular. Consumers who often consume this type of media end up bolstering a specific stereotype concerning serial killers. This research study analyzes the portrayal of this one specific individual. The researchers watched multiple viewings of the show and analyzed the representation of Kemper, specifically his physical appearance and characteristics, nonverbal and verbal communication. Kemper’s representation and portrayal in the show is aligned with multiple theories including, cultivation theory, feminist theories, masculinity theories and other previous literature conducted. We encourage further research to be conducted in regard to this show and other shows and films that focus on serial killers

King Arthur Flour Social Media Audit

King Arthur Flour shares more than just their flour with their followers on social media; they educate, intrigue, and excite people who want to learn about baking. The brand’s friendly face is more than merely a façade - it is authentic and backed by an enthusiastic employee run company. The company is personal in every post, bringing life to a basic substance that helps so many people live. They make their product exciting by incorporating many aspects of the baking community with passion for food and learning. King Arthur Flour’s social media goals are to grow their audience, to identify and catch on to trends, to gain insight regarding what they should be doing to best engage their audience, and, finally, to target the right audience. This paper analyzes each social media platform they use for strengths and weaknesses. Their strengths include their responsiveness, incorporation of community, and focus on learning about working with flour. Their areas of potential improvement consist of using more of their followers’ creative content, emphasizing the company’s environmental initiatives, and their ecological and ethical business practices. Overall, this paper synthesizes what makes King Arthur Flour stand out from other comparable companies