Applying persuasive design in a diabetes mellitus application

This paper describes persuasive design methods and compares this to an application currently under development for diabetes mellitus patients. Various elements of persuasion and a categorization of persuasion types are mentioned. Also discussed are principles of how successful persuasion should be designed, as well as the practical applications and ethics of persuasive design. This paper is not striving for completeness of theories on the topic, but uses the theories to compare it to an application intended for diabetes mellitus patients. The results of this comparison can be used for improvements of the application

Persuasion in Finance

Persuasion is a fundamental part of social activity, yet it is rarely studied by economists. We compare the traditional economic model, in which persuasion is communication of objectively valuable information, with a behavioral model, in which persuasion is an effort to fit the message into the audience's already held beliefs. We present a simple formalization of the behavioral model, and compare the two models using data on financial advertising in Money and Business Week magazines over the course of the internet bubble. The evidence on the content of the persuasive messages is broadly consistent with the behavioral model of persuasion.

Dynamic Competitive Persuasion

We examine a dynamic game of competitive persuasion played between two long-lived sellers over $T \leq \infty$ periods. Each period, each seller provides information via a Blackwell experiment to a single short-lived buyer, who buys from the seller whose product has the highest expected quality. We solve for the unique subgame perfect equilibrium of this game, and conduct comparative statics: in particular we find that long horizons lead to less information